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Apr. 10, 2007

Science of Auto Styling

by Flora Lichtman

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Mazda’s concept cars were focused on design. Nagare means “flow” in Japanese and according to the designers I spoke with, flowiness is Mazda’s new design direction.

The Nagare car was shown in blue, which is supposed to give the car “a translucent feel like slate rock under river water,” Mazda says. Inspired by natural patterns, like wind-blown sand and lava flows, Nagare is how Mazda envisions sports cars will look in 2020. Do you agree?

In the video, Franz von Holzhausen, Director of Design at Mazda North America Operation, gives us a design tour of the car.

About Flora Lichtman

Flora is the multimedia editor at Science Friday.

The views expressed are those of the author and are not necessarily those of Science Friday.

Science Friday® is produced by the Science Friday Initiative, a 501(c)(3) nonprofit organization.

Science Friday® and SciFri® are registered service marks of Science Friday, Inc. Site design by Pentagram; engineering by Mediapolis.

 

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