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Sep. 08, 2011

"Viral" Marketing

by Leslie Taylor

Video by WBToronto

In this video, to promote the upcoming film Contagion, watch as bacteria and fungi grow to spell out the film's title.

On Trendhunter, Marie Hunter explains:

Using live bacteria including penicillin, mold and pigmented bacteria to spell out the infectious movie’s title, two enormous Petri dishes were placed in the windows of an abandoned downtown storefront at 409 Queen West.... Doctor Patrick Hickey, a consultant for the artistic installation, commented on the rate of the epidemic, saying “By week’s end, let’s just say we’ll be wearing an extra pair of latex gloves.”

via io9

About Leslie Taylor

Leslie is Science Friday’s Web editor. She has a background in oceanography and is passionate about getting non-scientists and young people to realize how cool science can be.

The views expressed are those of the author and are not necessarily those of Science Friday.

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