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If you are doing public opinion surveys in the upcoming mid-term elections, you might have this nagging feeling you are missing something and it could screw up your results. You may be. You may be missing people who have given up land lines for cell phones.
The problem has been growing for years and while it was once dismissed as a minor glitch in the science of polling, many experts are not so sure any more. Read more
Joel N. Shurkin is a Baltimore-based writer. He is author of nine books and taught journalism at Stanford University, UC Santa Cruz, and the University of Alaska Fairbanks.
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Science Friday® is produced by the Science Friday Initiative Science Friday® and SciFri® are registered service marks of Science Friday, Inc. Site design by Pentagram; engineering by Mediapolis.
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