Bertram Gawronski

Aug. 22, 2008

How Undecided Are 'Undecided Voters?'

Just how undecided are 'undecided voters?' New research published this week in the journal Science looks at 'automatic mental associations' and finds that they can be good predictors of the way an 'undecided' voter will likely finally vote.

polling, decisionmaking, unconscious thought, bias, race

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Michael Pollan Talks Plants and Food

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Happy National Moth Week!

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Mystery Box

The Myth of the Woolly Bear

\tLegend holds that the length of a woolly bear caterpillar’s color bands can be used to forecast how severe the winter weather will be. The myth dates back to colonial American folklore but was popularized by a 1948 study. SciFri finds out if there’s any truth to the lore, and what the caterpillar’s fuzzy bristles are really used for.

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