William Poundstone

Jul. 11, 2014

The Surprisingly Predictable Patterns of Random Choice

In his new book, Rock Breaks Scissors, author William Poundstone decodes the patterns in big data, sports, and human behaviors.

choice, behavior, chance, rock paper scissors, william poundstone, patterns, psychology, big data, hot hand, streaks

Jan. 01, 2010

The Psychology of Prices

Not $100, not $79.99, not $25 -- now how much would you pay? We'll talk about the mental tricks behind the numbers on the price tag.

psychology, pricng, retail


Michael Pollan Talks Plants and Food

view more


Happy Thanksgiving!


Mystery Box

Meet The Balloonatics

\tIt's crunch time for the 'balloonatics' at Macy's Parade Studio. The balloons themselves, which are designed and fabricated in a warehouse in New Jersey, are getting their final checkup before the Macy's Thanksgiving Day Parade. John Piper and Jim Artle take us around the studio and spill the secrets of inflation, explain how to calculate whether your balloon will float, and explain why the balloons look better after a little time in the sun.


\t \t\t 


Science Friday® is produced by the Science Friday Initiative, a 501(c)(3) nonprofit organization.

Science Friday® and SciFri® are registered service marks of Science Friday, Inc. Site design by Pentagram; engineering by Mediapolis.