Friday, November 16th, 2007

Politics and the Brain

What happens in your brain when you think about politics? We'll talk with a researcher using brain imaging techniques to map out voters' innermost feelings about the current crop of candidates. The researchers used fMRI imaging to examine brain activity in 20 'likely voters' as they looked at pictures of the candidates and watched clips from speeches. But can maps of activity in the amygdala, anterior cingulate cortex, or insula really translate into action in the polling booth? We'll talk about it.

Guests

Joshua Freedman
Neuropsychiartist, UCLA Medical Center
Co-Founder, FKF Applied Research
Los Angeles, California

Related Links

• NY Times: This is Your Brain on Politics
• FKF Applied Research
• THE 2004 CAMPAIGN: ADVERTISING; Using M.R.I.'s To See Politics On the Brain

Segment produced by:Charles Bergquist

Friday, November 16th, 2007

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