The Science of Decision-Making (broadcast Friday, July 24th, 2009)

Paper or plastic? Steak or salmon? Stay or go? Every day, we make thousands of decisions, most minor, some major. But how does your brain make the choice? In this hour, we'll take a look at the science of decision making. Can your genes influence split second decisions? And how do your emotions influence the way you decide?

Guests

Michael J. Frank
Assistant Professor, Laboratory for Neural Computation and Cognition
Brown University
Providence, Rhode Island

Jennifer S. Lerner
Professor, Harvard Kennedy School
Director, Harvard Decision Science Laboratory
Harvard University

Colin Camerer
Robert Kirby Professor of Behavioral Economics
California Institute of Technology
Pasadena, California

Related Links

Segment produced by:Annette Heist

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Friday, July 24th, 2009

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