Friday, March 5th, 2010

Persuasion, Energy, and Behavior

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Photo by Flickr user Mulad.

Switching lighting from standard incandescent bulbs to compact fluorescent bulbs can save energy. So can remembering to turn off the lights when they're not in use. When thinking about energy efficiency, how much emphasis should be put on human behavior rather than technology? We'll talk about research into energy saving initiatives that don't rely on new technology or tax incentives. What does it take to get people to want to save energy?

Guests

Hunt Allcott
Assistant Professor, Economics, New York University
Energy and Society Fellow, Department of Economics, Massachusetts Institute of Technology
Cambridge, Massachusetts

Related Links

Segment produced by:Annette Heist

JMP
Northrop Grumman
Support for Science Friday provided in part by the Noyce Foundation
and
The Alfred P. Sloan Foundation
The National Science Foundation
Research Corporation for Science Advancement