Friday, July 23rd, 2010

How Pleasure Works

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Photo by Flickr user peasap.

Why do most people like the smell of a rose, but not the smell of a skunk? Why do some people enjoy the thrill of a scary movie, or the burn of hot pepper sauce? In this segment, we'll talk about what's known about the science of pleasure. What's going on in the body and brain to make things seem appealing?

Guests

Paul Bloom
Professor, Department of Psychology
Yale University
Author, "How Pleasure Works" (W.W. Norton & Co., 2010)
New Haven, Connecticut

Related Links

Segment produced by:Katherine Wells

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Support for Science Friday provided in part by the Noyce Foundation
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The National Science Foundation
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