Solar Manufacturers Suffer as Panel Prices Drop

4:44 minutes

The price of solar photovoltaic panels is dropping, and solar manufacturers are being squeezed. But the lower prices are a good thing for homeowners who dream of turning their rooftops into solar energy farms. And the trend is great for solar installers, too. In this episode of Good Thing/Bad Thing, Bloomberg New Energy Finance analyst Ethan Zindler talks about the pros and cons of cheap solar.

Segment Guests

Ethan Zindler

Ethan Zindler is an analyst at Bloomberg New Energy Finance in Washington, D.C..

Segment Transcript

IRA FLATOW: And now it’s time to play good thing, bad thing, because every story has a flipside. Now the price of solar photovoltaics has dropped to an all time low. They are dirt cheap, which seems like a good thing, right. We need all the cheap renewable energy we can get.

But not everybody is winning in this low cost solar game. Joining me now to talk about the good and bad of cheap solar panels is Ethan Zindler. He’s an analyst at Bloomberg New Energy Finance. He joins us here in our New York Studios. Welcome, Ethan.

ETHAN ZINDLER: Thanks for having me.

IRA FLATOW: OK. Let’s talk about some pretty obviously good things about this, right, cheaper to buy solar.

ETHAN ZINDLER: Yeah. So solar is more for the masses, obviously, if it gets cheaper. If you’re a consumer who’s been thinking about putting solar on your roof, now it’s cheaper than it’s ever been. You used to look at a system that would cost $30,000. It may cost as little as $10,000 to $15,000 now.

And so there’s great opportunity for consumers in the most developed countries, those of us who have nice houses that want to put them up on our roofs. But there’s another type of consumer too that we’re talking about. And those are people in emerging markets or in the developing world.

You know, there’s about 1.3 billion people still on our planet with no real adequate energy access. And those folks stand to benefit a great deal as well. A simple module or two on a thatched roof can provide light for the first time. There are solar lanterns that are being sold at very inexpensive prices that can really make a difference in people’s lives. So on the consumer side, it’s generally a win.

IRA FLATOW: It could also be something good for builders, job creation, right.

ETHAN ZINDLER: So if you’re an installer and you’re in the game of actually putting these things up on roofs, the cheaper the systems are, obviously, the more of them you can potentially put up. And that’s definitely good news.

IRA FLATOW: So what’s the downside?

ETHAN ZINDLER: So there’s a couple folks that probably are not thrilled about this. I mean, certainly if you’re a manufacturer, there is what we would really consider to be cutthroat competition now among the players that are out there. Prices have really collapsed. And so you have a number of manufacturers that are operating basically right at the margins, in some cases maybe even a little bit below the margins. It’s hard to make money.

IRA FLATOW: Where are they? Who are they? Chinese?

ETHAN ZINDLER: In a lot of cases of, they’re Chinese companies, companies that your listeners may not be familiar with, but which are some of the greatest, biggest players in the world, folks like Trina Solar, Genco, Yingli, others. Those companies have helped to spur a much larger market. But they have also– and they also certainly are suffering as the margins collapse.

IRA FLATOW: So they’re sort of victims of their own success?

ETHAN ZINDLER: That’s right. There are one other group that also potentially stands to lose a little bit from this, which are utilities. Because if you think about it, every time a system comes online in a service area, that’s potentially– those are potentially electrons that are not necessarily going to have to get bought from the grid, from the existing utility.

IRA FLATOW: And so solar, though, is booming, right? It’s not going to be hurt. It could use these extra–

ETHAN ZINDLER: You know, in the grand scheme of things there, it’s booming. But it’s an interesting industry, because it’s still young. So it’s facing pressures right now. But overall, yes, the percentage rates of growth that we’ve seen year-on-year have really been quite–

IRA FLATOW: And where’s the biggest growth happening?

ETHAN ZINDLER: So China is the largest market in terms of demand for solar in the world, really, by far right now. And they’re the largest supplier. So there’s a lot of tension that gets focused on China and the amount of coal that they burn in their CO2 emissions. But it should not be overlooked that they are the largest market right now.

IRA FLATOW: And we’ll continue to see under developed countries instead of building other normal standard power plants. So we’ll just go right to solar, because it’s cheaper.

ETHAN ZINDLER: So that is really the exciting thing in many ways is that a number of the emerging markets also happen to be countries with fantastic solar resources, great sun. And so adding a new megawatt of capacity in these countries from solar can really be the lowest cost way to bring more people onto the grid.

IRA FLATOW: So even though China may be losing money per solar panel, they’re going to still make it, right?

ETHAN ZINDLER: So there’s announcements today that they’ve pledged another $250 billion to go towards renewables over the next three or four years. To put that in context, that industry is already in China, been attracting about $100 billion a year. So it’s great to have that long-term commitment, but that’s basically the size of their mark.

IRA FLATOW: Yeah, we need to do a whole hour on green energy. We’ll have you back, Ethan.

ETHAN ZINDLER: Thanks so much.

IRA FLATOW: Ethan Zindler is an analyst at Bloomberg New Energy Finance. We’re going to take a break. And when we come back, more research says there was no slowdown in global warming 15 years ago.

Well, here’s this data that will sway skeptics, or do we need to think differently to persuade doubters? If you got into an argument over the holidays about global warming, maybe we have some answers for you for your next argument. Stay with us. We’ll be right back after this break.

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