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Dec. 10, 2010
Imagined Eating
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| Imagining a delicious food may make your mouth water -- but in new research, people who imagined all the details of eating bite after bite of a tempting food before eating consumed significantly less of the delicacy. Writing in the journal Science, the scientists behind the study report that detailed consumption of imaginary chocolate or cheese may be enough to dampen the appetite. We'll talk about the phenomenon of 'habituation.' |
Produced by Annette Heist, Senior Producer
Guests
-
Carey Morewedge
Assistant Professor of Social and Decision Sciences
Carnegie Mellon University
Pittsburgh, Pennsylvania
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