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Jan. 01, 2010
The Psychology of Prices
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| If you think that you know how to work a sale, are a pro at salary negotiations, and got a great deal on your latest car purchase -- well, maybe you are. Or maybe you've been fooled. Maybe you only think you got a great deal. In this segment, we'll talk with William Poundstone, author of the new book "Priceless," about the psychology of pricing. From that shirt on sale for $19.99, marked down from $53, to that carton of eggnog ice cream that seems to get a little smaller each year, we'll talk about the psychological tricks that retailers use to try to get you to pay more than you might want to. |
Produced by Charles Bergquist, Director and Contributing Producer
Guests
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William Poundstone
Author, "Priceless: The Myth of Fair Market Value (and How To Take Advantage of It)" (Hill and Wang, 2010)
Los Angeles, California
RELATED READING
Priceless: The Myth of Fair Value (and How to Take Advantage of It)
by William Poundstone
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
by Paco Underhill
Influence: The Psychology of Persuasion (Collins Business Essentials)
by Robert B. Cialdini
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