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Jul. 24, 2009
The Science of Decision-Making
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| Paper or plastic? Steak or salmon? Stay or go? Every day, we make thousands of decisions, most minor, some major. But how does your brain make the choice? In this hour, we'll take a look at the science of decision making. Can your genes influence split second decisions? And how do your emotions influence the way you decide? |
Produced by Annette Heist, Senior Producer
Guests
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Michael J. Frank
Assistant Professor, Laboratory for Neural Computation and Cognition
Brown University
Providence, Rhode Island -
Jennifer S. Lerner
Professor, Harvard Kennedy School
Director, Harvard Decision Science Laboratory
Harvard University -
Colin Camerer
Robert Kirby Professor of Behavioral Economics
California Institute of Technology
Pasadena, California
FEATURED READING
Brilliant Blunders
by Mario Livio
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