Camouflage Goes High Tech to Dupe Deer

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W.L. Gore, the maker of Gore-Tex, designed a new line of camouflage based on how deer see. Optifade was created with the help of Jay Neitz, an animal-vision specialist at the Medical College of Wisconsin, and Lieutenant Colonel Tim O’Neill (U.S. Army, Retired), a former West Point professor of engineering psychology and inventor of digital camouflage. Images Courtesy of W.L. Gore & Associates. Produced by Flora Lichtman.


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