‘Drunk Tank Pink’ Finds Clues to Behavior

23:32 minutes

In his new book Drunk Tank Pink, Adam Alter, an assistant professor of psychology and marketing at NYU, explains how subtle cues, such as the sound of someone’s name or the color of a room, can influence behaviors and thoughts. Alter discusses the book, and his research on the psychology of decision-making.

Segment Guests

Adam Alter

Adam Alter is an assistant professor in the marketing department at the Stern School of Business, New York University, with an affiliated appointment in the NYU psychology department.

Heard on the Air

Read an excerpt from Drunk Tank Pink.

Meet the Producer

About Annette Heist

Annette Heist is a former senior producer for Science Friday.

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