Adam Alter is an assistant professor in the marketing department at the Stern School of Business, New York University, with an affiliated appointment in the NYU psychology department. He is the author of Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave.
‘Drunk Tank Pink’ Finds Clues to Behavior
In his new book, Adam Alter examines the way labels, symbols, and colors can affect human behavior.
Would Usain Bolt Run More Slowly With the Name Usain Plod?
This excerpt from “Drunk Tank Pink” explores whether names affect major life outcomes.