‘Drunk Tank Pink’ Finds Clues to Behavior
In his new book Drunk Tank Pink, Adam Alter, an assistant professor of psychology and marketing at NYU, explains how subtle cues, such as the sound of someone’s name or the color of a room, can influence behaviors and thoughts. Alter discusses the book, and his research on the psychology of decision-making.
Adam Alter is an assistant professor in the marketing department at the Stern School of Business, New York University, with an affiliated appointment in the NYU psychology department.
Read an excerpt from Drunk Tank Pink.