Digital Producers at Science Friday develop and maintain Science Friday’s digital presence and foster positive digital experiences for millions of Science Friday fans. The job of the Digital Producer – Engagement is to present a unified appearance and great user experience to digital audiences; creating the online vision for our stories and acting as the digital shepherd for Science Friday content.
This role involves collaboration with other departments on visual storytelling and multimedia packages designed specifically to build audience relationships and engagement. You are responsible for manifesting on the web and in newsletters Science Friday’s off-air audience development activities, content, and programming in an accessible, usable, and appealing way. The Digital Producer – Engagement leverages Science Friday’s journalistic content, sourced visuals, clever copywriting, and thoughtful design to further engage and recruit diverse audiences. This work blurs the lines between digital and social media, taking a creative, iterative, and experimental approach to connecting science stories and experiences meaningfully to the lives of subscribers and followers. The success of these efforts will be measured by quantitative indicators of audience engagement across platforms, as well as with soft measures of pride, interest, and sharing by other stakeholders (classrooms, stations, scientists). This role reports to Science Friday’s Director of Audience and works closely with other members of Science Friday’s audience and editorial teams, leading newsletter strategy and building an outstanding visual experience for special projects (fundraising, series launches, event promotion).
- Uses WordPress CMS to publish all content associated with off-air programming to Science Friday’s website, including formatting images/visuals, embedding related multimedia and transcripts, and copyediting and formatting text for consistency and style
- Helps manage developers, designers, and engineers to maintain Science Friday’s website, storage, archive, and technical platforms
- Implements best practices to ensure a smooth and accessible user experience on Science Friday’s website, troubleshooting and improving individual pages as needed
- Identifies and pitches stories or newsletter series with the potential to be developed into multimedia projects across platforms, with an emphasis on digital and social spaces
- Serves as a liaison between different SciFri teams and our developers to fix ongoing website problems and create new features
Multimedia Asset Management
- Leads brand asset management and implementation across for all online audiences, managing for consistency, accessibility, and appeal
- Leads visual multimedia asset development to complement on- and off-air programming, digital storytelling, social media, newsletters, fundraising, education, and experiences
- Recruits and coordinates multimedia freelance artists for special projects or deliverables
- Works closely with other members of the digital and engagement teams to find, curate, license, and publish multimedia assets to support audio representation of stories on the web
- Identifies and modifies digital assets for online content at Science Friday
- Checking copyright usage
- Editing photos, branding, images, and event posters using Adobe Suite
- Contributing to visual and design strategy on various cross-departmental projects
- Creating social-ready videos, using apps like Headliner or Adobe Premiere
- Managing digital assets, licenses, and attribution in a digital asset database
- Adapts audio for the web with tools like SoundCite, Soundcloud, Audiograms and more
- Recruits, screens, and contracts freelance artists for visual elements and graphics
- Leads the production of Science Friday’s newsletters by building on the written content provided by program leads with visuals, formatting, and optimizing newsletter subjects and frequencies on a publication cycle
- Works with authors to shape branding, layout, visuals, linking, and voice to suit different newsletter audiences, frequencies, and content streams
- Implement best practices approaches to improve newsletter performance, working closely with content, community, and experience leads regularly
- Reviews newsletter analytics to evaluate performance and refine newsletter strategy, working closely with other members of editorial and engagement teams
- Edits internal copy for clarity, style and fact-checking (i.e. web pages for radio segments, original articles, education content, video pages, donation pages, occasionally funding opportunities) and helps coordinate freelance copyediting support when necessary
- Works closely with audio producers to find, license, and marshal multimedia assets to effectively represent their reporting to an online audience in a way that is engaging, discoverable, and leads to deeper engagement
- Keep the SciFri style guide updated, particularly as it relates to image use, crediting, and accessibility
- Crafts attention-grabbing (and responsible) headlines for web articles, utilizing SEO
- Works with the Community Manager to ensure that digital content is accurately represented in a timely fashion across social media platforms for maximum impact
- With direction from the program managers, builds asset libraries for social media promotion of content, experiences, programs, and fundraising efforts
Audience Development Strategy
This position will work closely with other members of the audience team by:
- Creating strategy plans to maximize the reach and impact of produced stories
- Participating in brainstorming sessions and opportunities to identify new audiences
- Thinking creatively about new ways to integrate audience and community voices into stories (via our SciFri VoxPop app, listener emails, social media, surveys, and direct interviews and in-person interactions)
- Identifying opportunities to improve the representativeness, inclusiveness, and accessibility of Science Friday’s perennial digital content
- Integrating audience feedback into future reporting and storytelling
- Identifying opportunities to represent and serve local communities with our work
- Surveying traffic analytics on Pars.ly, Google Analytics, social media platforms, and report these numbers back to teams and utilize these numbers to inform future reporting
- Two or more years of multimedia publishing experience, ideally in a journalistic or marketing environment
- Comfortable with copyediting following a style guide
- Experience using image editing software (e.g. Canva, Photoshop) to produce marketing or social media materials
- Demonstrated success in creating native, engaging digital content that has deepened engagement and expanded reach
- Experience using digital engagement metrics to drive decisions and future digital strategy
- Familiarity with HTML and content management systems, WordPress familiarity preferred
- Familiarity with Mailchimp and newsletter strategy preferred
- Demonstrated ability to work as part of a team with patience, kindness, empathy, and a sense of humor
- Experience supporting or managing social media content for a brand or organization a plus
$55,000 – $68,000 based on experience.
This is an immediate vacancy. Please submit your application by February 27th at 11:59pm PST, 2022. Interviews will be conducted on a rolling basis until the position is filled. Candidates should be prepared to participate in multiple interviews.
Due to the COVID-19 pandemic Science Friday (and this role) is operating in a hybrid capacity where all employees can work remotely or from our Manhattan office. However, this position is not a permanent remote position and is part of the New York City staff. This role is expected to work fully from the New York metropolitan area and office when it is safe to do so.
Commitment to Diversity, Equity & Inclusion:
Science Friday is an equal opportunity employer and is committed to diversity, equity, and inclusion. SciFri operates with the knowledge that both journalism and learning benefit from a broad range of perspectives, from all backgrounds. Diversity is essential to honest, trustworthy, accurate storytelling and promotes a healthier, happier, and more creative atmosphere. Science Friday strives for creating an institution in which all voices are encouraged, valued, and heard.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.
About Our Workplace:
- We have a flexible leave policy that easily accommodates religious holidays, travel vacation, personal and parental leave, and sick days. We close our offices twice a year for a week for whole-staff recharge time (mid-year in July and in December for a winter break). We do not work on Thanksgiving or the Friday after.
- Our building has a secure lobby with a fully handicap accessible entrance and key card elevator service. We have a flexible open office with adjustable standing desks, adjustable chairs, and large external monitors; our office also includes a small recording studio, lounge area, and a handful of flexible separate offices and conference rooms.
- We use headphones a lot during the work day. We are really into office plants.
- We provide 401K matching, health, vision, and dental coverage, mental health support, an FSA, and often get great science and scifi books to read for free.
- We work with lots of other professionals and artists (like Gica Tam, who created the above feature image for one of our education resources) to make our science storytelling sing.