Margaret Wallace is CEO of Playmatics, a game development company with offices in Brooklyn, New York & San Francisco, California.
Making Social Interaction More Like a Game
Apps like Snapchat encourage interaction with features such as “streaks.” But is there a downside to gamifying communication?
Apps That Turn Your Workout Into a Game
Activity trackers like the Fitbit and the Apple Watch aim to make fitness more fun by incorporating elements of gameplay. But does it work?