Is Your Empty Stomach Fueling Your Shopping Spree?
You’ve probably heard the advice that you shouldn’t go grocery shopping when you’re hungry. Researchers say that an empty stomach might help fuel your shopping spree, according to a new study in Proceedings of the National Academy of Sciences. Norbert Schwarz, a professor of psychology and a co-author on the study, discusses what these findings say about decision-making.
Norbert Schwarz is Provost Professor of Psychology And Marketing and director of the Mind and Society Center at the University of Southern California in Los Angeles, California.