What Your Brain Looks Like When You Lose Self-Control

Ever wonder why you worked so hard to avoid the lasagna at dinner only to give into your craving for dessert? Researchers say that’s because our internal reservoir of self-control can be depleted. Neuroscientist William Hedgcock discusses use of fMRI to show what happens in the brain when a person loses self-control.

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William Hedgcock

William Hedgcock is a Neuroscientist and an Assistant Professor at the Marketing University of Iowa. He is based in Iowa City, Iowa.