Horticulturalist Harry Klee is on a mission to bring great taste back to the supermarket tomato. To do so, he asks taste-testers to rate the most flavorful fruits, and analyzes each winning variety’s chemical profile. Then he uses his ‘chemical recipe’ to breed high-yield, better-tasting hybrid tomatoes.

In the SciFri Snack: Ever wonder why many tomatoes just aren’t that tasty? Horticulturist Harry Klee tells us it’s because many growers don’t get paid for the flavor of their tomatoes — they get paid by the pound. Check out more SciFri Snacks — and join a conversation about what you’ve heard — at Soundcloud.