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In the 2010s, inventor Simone Giertz (pronounced “Yetch”) began making videos that straddled the line between practical and absurd. What if you had a robot that could feed you soup? Or a drone that could cut your hair? As time went on, her projects became more polished and more ambitious, like converting a Tesla sedan into a pickup truck.
Today, with almost 3 million subscribers to her YouTube channel, Simone is still designing and building objects that are quirkily useful—a fruit bowl that changes size for instance—but that could also be at home in a high-end design store. She joins Host Flora Lichtman to talk about her approach to problems, and the joy of making physical objects in an increasingly online world.
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Segment Guests
Simone Giertz
Simone Giertz is an engineer, maker, YouTube creator and founder of Yetch Studio.
Segment Transcript
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Meet the Producers and Host
About Flora Lichtman
Flora Lichtman is a host of Science Friday. In a previous life, she lived on a research ship where apertivi were served on the top deck, hoisted there via pulley by the ship’s chef.
About Charles Bergquist
As Science Friday’s director and senior producer, Charles Bergquist channels the chaos of a live production studio into something sounding like a radio program. Favorite topics include planetary sciences, chemistry, materials, and shiny things with blinking lights.