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Educational Resource

Media Guide: The Bouba-Kiki Effect

The Bouba-Kiki effect describes the tendency of people to identify certain sounds with specific types of shape. Students will test out the Bouba-Kiki Effect, learn about current research, create their own sound-shape pairings based on the theories behind the Bouba-Kiki effect, and evaluate different explanations for the effect based on their observations.

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